Appy Fizz to sponsor Colors’ Bigg Boss 10 – One of the famous reality shows of Indian television, Bigg Boss will soon to commence with its brand new season. The 10th season of this controversial show will be hitting the television screens on 16th of October, 2016. The official broadcaster of the show, the Colors TV channel has already unveiled a couple of extremely interesting promos which have created much hype and have literally made audience crazy. Hence, the viewers have been anxiously waiting for the start of the reality show. The upcoming season of Bigg Boss has got something new for the audience, that, this time, around, common people can participate in the show along with some celebrities.
The show is adapted from the format of Endemol’s Big Brother. Since, its first season, Bigg Boss has created a much entertainment among viewers due to its controversial format and also attracted a slew of popular sponsors every year. Now, for the forthcoming season of the show channel has locked Parle Agro’s carbonated brand of apple juice, called Appy Fizz as their major sponsor. Last year , the online retailer Snapdeal was the presenting sponsor. The brand new sponsor, Parle Agro, will pay Rs. 38 Crore to Rs.44 Crore for Colors channel, for this season, this amount is much more than Snapdeal that paid for sponsorship in the previous edition. There are also two other sponsors, such as Chinese Phone maker company, OPPO Mobile, and Maruti Suzuki Ltd will be continuing their association with Bigg Boss in this year too. These companies will pay between Rs. 20 Crore and Rs. 25 Crore respectively.
Parle Agro’s chief marketing officer, Nadia Chauhan, said that, getting the title sponsorship of one of the most viewed television programs will truly help to expand the awareness of the brand. Brand sponsorship and associations are vital elements for generating brand popularity, seen from the point of view of the marketing strategy for Appy Fizz, she added. While, officials of Oppo mobiles said, that this sponsorship with the show for the previous two seasons has helped the company to gain its popularity in smaller cities. According to the vice president of marketing at Maruti Suzuki India Ltd, Vinay Pant, the spontaneous character of its swift model and the television series are complementary.
The chief executive of Colors, Raj Nayak said that it’s very easier to sell sponsorship in this current year than earlier. Over the year, the brand excitement around the Bigg Boss remained strong enough. With the well-known integrations format of the show and Bollywood Superstar Salman Khan as a crowd puller, the brand excitement around the show will continue for this time as well, he added.